Green marketing: 8 tips to get you started on an environmentally sustainable marketing plan

By Mae Lee Sun
Inside Tucson Business
Published on Friday, August 22, 2008

Consumers are becoming more savvy about green issues. Al Gore and the support of Hollywood movies like “The Day After Tomorrow” and “WALLE” might have something to do with it. Not to mention the decades of efforts on behalf of pioneering environmental organizations and growing scientific data that suggests we have no choice but to pay attention.

It’s no surprise then that when a movement becomes popular enough, corporate America takes notice. At least when it comes to turning the language, icons and products of it into marketable commodities as was done with the counter culture of the 1960s.

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Brooklyn Pizza gets Smart for delivery

By Mae Lee Sun
Inside Tucson Business
Published on Friday, August 22, 2008

By outward appearances Tony Vaccaro’s Brooklyn Pizza is a normal, successful, pizzeria. The storefront, at 534 N. Fourth Ave., is brightly painted lime-green, orange and black. A small group of hip-looking teenagers crowds around a few chrome café tables on the sidewalk, enthusiastically eating wide slices of thin crusty pizza. It’s a Friday night and Brooklyn Pizza is packed.

Brooklyn Pizza's Fred Bohnen, 21, on his way to make pizza deliveries in a Smart car.    Photo by Mae Lee Sun

Inside, behind the counter, two white-aproned guys and a woman with flour-dusted faces are tossing dough, smearing sauce and dealing pepperoni as fast as they can to keep up with incoming orders. Some of those pizzas are about to be delivered by 21-year-old Fred Bohnen in Brooklyn Pizza’s newly purchased Smart car. Acquiring the car was a weighty financial decision for Vaccaro. As were other environmentally conscious changes.

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Armory Park’s urban farmer and food activist

Downtown Tucsonan
April 2008
By Mae Lee Sun

Some people have an ear for music. Others, like Kim Fox, have an ear for corn. And kale. And tomatoes. As a small-scale urban farmer/food activist, she says it’s a skill that everyone possesses; you don’t have to be a green thumbed Mozart to create luscious and flavorful organic food right in your own backyard while also providing yourself and your neighbors with what she sees as long-term food security.

Read more…link goes to Downtown Tucsonan

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Green Drinks

Downtown Tucsonan

Published April 2008

by Mae Lee Sun

Gone are the days of conjuring up the image of the environmentalist as a tie dye and Birkenstock-wearing activist.

Green is now the new ‘blue’ when it comes to getting down to business and it involves people from both the public and private sector, students from Eller College of Business at the UA, local architects, builders, graphic designers and I.T. professionals.

Read more…page will link to the Downtown Tucsonan

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BICAS: where every part contributes to the whole

Downtown Tucsonan
April 2008
by Mae Lee Sun

“Bicas is synonymous with sustainability and social justice,” says McKinley. “Reusing bicycle parts is ecologically and economically critical for the populations we serve whose main issue is affordable transportation and often only rely on a bike. We find it important to make those resources affordable in a hands-on sort of way.”

Read more (link goes to another website-Downtown Tucsonan)

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Faces of Buddhism: Tucson is becoming a hotbed of Buddhist activity. Is the religion’s popularity a significant trend or just a passing fad?

Tucson Weekly
July 12, 2007
by Mae Lee Sun

Part-time Tucsonan John Brady has made a habit out of trekking on foot up steep mountainsides and bouncing around SUVs on rugged dirt roads in the Himalayas, battling harsh conditions and struggling with language along the way.

He does all of this while searching for sacred Buddhist books called pechas. In Ladakh, the northeast region of India bordering Tibet, he’s found some. They’re at Lamayuru, a spectacular Buddhist monastery built in the 10th century at an altitude of 12,000 feet.

The great mahasiddha (mystic) Naropa is said to have meditated here, possibly reading or writing the Kangyur, as some of these pechas are called, which contain the actual words of the Buddha; or perhaps the Tengyur, those pechas that possess commentaries.

Read more…(link will go to the Tucson Weekly)

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The blossoming of Menlo Park’s Linda Avenue

Downtown Tucsonan

Published May 2007

by Mae Lee Sun

Just west of I-10, sandwiched between Congress Street, St. Mary’s Road, and Silverbell Road, sits Menlo Park—one of Tucson’s oldest neighborhoods. Mac Hudson, president of the Menlo Park Neighborhood Association (MPNA) has family who’s lived there for years, although not as long as some residents whose family history in Menlo Park spans multiple generations. Most have gone about their business, working close to Downtown, where access to services like shopping and banking were convenient. When many of those businesses closed in the 70s and 80s, including El Banco, the white building that sat on the corner of Linda Avenue and Congress Street, some residents moved out, leaving older adobe and brick bungalows and former agricultural land to fall into disrepair or be abandoned.

In 2003 however, Hudson, along with a few friends and neighbors, poked around the scrubby, vacant lots, scattered with mesquites and thought these structures could somehow regain their use. One idea they had was to transform a crumbling 1905-era double-brick home with a detached coach house at 17 North Linda Avenue into a community center and public garden. After the house was purchased by Pima County in the 1980s, it served as a residence for county employees, including Ward 1’s present City Council Member, Jose Ibarra.

Hudson says, “Myself, along with other Menlo Park residents and neighborhood association members, formed the Linda Avenue (LA) Subcommittee to talk about what we wanted to see happen with the house and the land. We knew from the beginning, having spoken with past neighborhood leaders who had saved the place from destruction in the 90s that we wanted to honor the architecture and cultural traditions of the past. But we also wanted to be forward-thinking by making Linda Avenue sustainable beyond that, creating a space the neighborhood could use and learn from.”

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Tucson ripe for ‘Green’ building opportunities

Downtown Tucsonan

Published February 2007

by Mae Lee Sun


In December of 2006, the U.S. Green Building Council’s Southern Arizona Chapter, met for the first time in Tucson, an example of a national trend of architects, builders, government and business leaders coming together to collaborate on plans to reduce energy demands on the environment. It also marks the first time in a generation, according to local green building consultant and author Jerry Yudelson, that the public has shown concern about energy costs, creating a competitive and profitable market for ‘Green-based’ business and construction projects.

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Stunning showplace Couple takes two years to turn Downtown Victorian-era home into Ode art gallery

Tucson, Arizona | Published: 12.17.2006
By Mae Lee Sun

Special to the Arizona Daily Star

An elegant Steinway grand piano sits across the parlor, in front of a bay window. In an adjacent room, separated by paneled pocket doors and a line of deco-patterned tile flooring, an exquisite mantel of African mahogany adorns the dining-area fireplace.  Dozens of whimsical paintings — of faces, violins and landscapes by legendary comedienne Phyllis Diller — hang for sale in the corridors and on living room walls painted in a creamy caramel and vibrant red.  This restored 1903 house-turned-art-gallery is the dream of Tom and Susan Cassidy.
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Home tour to help Habitat for Humanity Architects to show off achievements

Arizona Daily Star
Tucson, Arizona | Published: 10.01.2006
By Mae Lee Sun
Special to the Arizona Daily Star

When Sonya Sotinsky and her husband, Miguel Fuentevilla, owners of FORSarchitecture + Interiors, moved into a 1928, red-brick bungalow in the Sam Hughes neighborhood, there was no question that major remodeling was needed.

Not just because they are modernist architects, but because they felt the quaint, 1,200-square-foot house wasn’t functional for their modern family of four.

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Downtown year round, the desert blooms

Downtown Tucsonan

Published, August 2006

by Mae Lee Sun

hortly after noon on a Saturday, Claudette Myers arrives at 27 N. Stone Avenue to open the doors to her enchanting women’s boutique, Desert Bloom. “You’re late Claudette! I’ve got to have those shoes I tried on yesterday. You didn’t sell them, did you?”, a loyal customer teases, yet undoubtedly knows that her fashion dream may have been thwarted by someone who called Myers, the evening before, asking her to remain open so she could pick up those very same shoes. After all, Friday is ‘shoe’ day, a day when the UPS man arrives like Santa Claus with boxes of four-inch stilettos, sequined espadrilles, rhinestone-covered slippers and simple business-style pumps. This scenario is one of many played out seven days a week in a place that women–and the men who love them–have come to adore since July 2003.

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Desert Mothers: Three women nurture engaged spirituality in Tucson

Tucson Weekly

Published October 4, 2001

By Mae Lee Sun

Since ancient times, the world’s deserts have been the preferred environment into which have ventured many a mystic, ascetic, shaman and sage. These spiritual seekers come to the desert to confront the essential questions of human existence and the meaning of life. From Egypt to Arizona, Moses to Castañeda, the arid, austere nature of the desert has enabled a deeper, more pure connection with “God,” “spirit” or “The Great Mystery.” Void of material reference points and worldly distractions, the desert’s empty, vast expanse is conducive to silent contemplation. With tranquil mind, heaven and earth can meet and the devotee ultimately engages in a mystical experience of harmony and oneness with everything.

In Western Christian history, venturesome spiritual hermits, from about the third century onward, were known as the Abbas, or Desert Fathers. Characteristically, they were monastic males, wrestling with their inner demons and passions in the sanctity of solitude, later returning to the monastery with heart and mind cleansed and free of sin, sex, women and temptation.

While the revelations and accounts of the Desert Fathers are important confirmations of the spiritual path, many remarkable women through the ages also shared in the quest for divine union. Although pushed to the margins of written history, they, too, ventured into the desert and lived as recluses, or in community with other women. These Ammas, or Desert Mothers, faced the same pragmatic and soul-searching challenges as their male counterparts, augmented by the cultural overlay of being female in a predominantly male tradition.

Read more…link goes to the Tucson Weekly

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