By Mae Lee Sun, Inside Tucson Business
Published on Friday, April 17, 2009
The newly formed Green Media Alliance, a partnership of media related firms, will hold its first-ever business-to-business event, “How to Survive in Tough Times” Friday (April 24).
The half-day of events will feature a morning workshop, Green Marketing 101, followed by networking and exhibits and then a luncheon with the aim to bring businesses together to share solutions capitalizing on growing consumer trends demanding a green marketplace.
Jacquelyn Ottman, a Manhattan-based consultant to Fortune 500 companies, is the keynote speaker. She is responsible for the EPA’s Energy Star program that has become a familiar signpost on consumer appliances.The move to green can be a significant financial investment for a business, especially in these recessionary times, but when asked if she sees it paying off, Ottman says, business should be able to more than recoup their initial financial costs.